Character can be defined as the combination of traits and qualities that form the individual nature of a person or thing. In our case, it's a sum of all the traits a person possesses. Obviously, some traits are positive and some are negative. Thus, a person can be considered of reputable character, high character, ill character, etc. The goal of Loricism is to help instill each individual with as many positive traits as possible, most specifically those virtues that help a person live a happy and fulfilled life. A corollary of this, though, is that in order to do this in one individual, the process must be such that it does not interfere or inhibit the ability for other persons to do the same.
The process must be just and ethical, otherwise it ventures into the realm of hypocrisy.
How do we do this? The first element of Loricism is the concept of Ingenium, or inner character. We strive to help each individual reach their highest potential, moving ever closer to self-mastery by cultivating self-awareness, self-confidence, and self-control. Ingenium does this through 11 Keys, each of which is intended to "unlock" a different character trait that, when combined, brings out the highest self. We call this process "unlocking the Master within." The ultimate result is mastery of self.